Now that you’ve treated your loved ones to gifts during the holiday season, it’s finally time to do a little shopping for yourself. Luckily, Amazon launched a major New Year’s sale, and you can save up to 80 percent across the entire site. 

The sale event includes fashion, beauty, home, and tech deals, with prices starting at just $7. You’ll find Apple AirPods for under $100, cozy Koolaburra by Ugg boots, a best-selling Maybelline concealer, and even cordless Dyson vacuum cleaners — and that’s just the beginning. So, to make your shopping experience a breeze, we narrowed down Amazon’s sale to the 100 best deals by section, starting with our top 10 picks overall.  

Best Amazon New Year’s Deals Overall

• Apple AirPods Pro (2nd Generation), $200 (Originally $249)
• Laneige Lip Sleeping Mask, $19 (Originally $24)
• Gayhay High-Waisted Leggings, $12 (Originally $23)
• Yankee Candle Sparkling Cinnamon Large Jar Candle, $17 (Originally $31)
• Cosrx Snail Mucin 96 Power Repairing Essence, $14 (Originally $25)
• Dyson V11 Extra Cordless Stick Vacuum Cleaner, $400 (Originally $600)
• Hanes EcoSmart Crewneck Sweatshirt, $10 (Originally $18)
• L'Oréal Paris Age Perfect Face-Blurring Primer, $11 (Originally $14)
• Koolaburra by Ugg Aribel Mini Boot, $65 (Originally $90)
• Levi's Faux Leather Belted Motorcycle Jacket, $48 with coupon (Originally $90)

Amazon’s best New Year’s deals are from brands you know and love, such as this Hanes crewneck sweatshirt that’s now $10. Available in 11 colors, the cotton-blend, fleece-lined pullover has a boxy fit and ribbed details along the cuffs, collar, and hemline. It’s the perfect comfy-cute sweatshirt to throw on over leggings, jeans, joggers — you name it.

Another fan-favorite product, the L'Oréal Paris Age Perfect Face-Blurring Primer is on sale for $11. The formula is designed to smooth out fine lines and pores, so you can either wear it on its own or use it as a base for makeup. One shopper even said the primer gave them an “instant face lift” and someone else called it “a filter in a tube.”

Now is also your chance to stock up on Yankee candles, including the Sparkling Cinnamon Large Jar Candle for $17. With up to 150 hours of burn time, per the brand, the spicy candle is bound to last for months. Plus, once you finish the wax, you can repurpose the jar for various trinkets around your house. Not to mention, there’s no better time to burn warm candles than during these cold winter months.

Read on for more of the best deals from Amazon’s New Year’s sale to welcome in 2024.

Best Amazon New Year’s Fashion Deals

New year, new wardrobe, right? At least that’s what I tell myself. And the good news is that Amazon’s sale includes deals on clothes, shoes, and accessories you’ll wear on repeat this season. Stock up on cozy knits, like this slouchy crewneck from The Drop and this Merokeety cable-knit sweater dress. Tons of boots are on sale, too, such as this Koolaburra by Ugg faux fur-lined pair and these Sam Edelman knee-high boots. And for accessories, this half-off Fossil leather shoulder bag is bound to become your new everyday purse; pair it with this now-$53 Radley London leather wallet. 

• Merokeety V-Neck Cable Knit Sweater Dress With Belt, $45 (Originally $56)
• The Gym People Thick High-Waist Leggings With Pockets, $25 (Originally $30)
• Fossil Harwell Leather Crescent Purse, $115 (Originally $230)
• The Drop Alice Crewneck Back-Slit Ribbed Pullover Sweater, $31 (Originally $45)
• Koolaburra by Ugg Koola Short Boot, $65 (Originally $90)
• Hanes ComfortSoft Open-Leg Fleece Sweatpants, $12 (Originally $18)
• The Drop Sia Pointed-Toe Western Ankle Boot, $56 (Originally $70)
• Calvin Klein Modern Cotton Unlined Wireless Bralette, $15 (Originally $30)
• Sam Edelman Faren Knee-High Heeled Boot, $120 (Originally $200)
• Radley London Large Flapover Leather Wallet, $53 with coupon (Originally $108)
  

Best Amazon New Year’s Beauty Deals

The start of a new year is the perfect time to refresh your beauty routine — especially when your wishlist products are on sale. Beginning with skincare, the Advanced Clinicals Retinol Cream, which more than 10,000 people have purchased in the past month, per Amazon, is now less than $20 — it’s also one of the products InStyle readers bought most in 2023. Plenty of popular makeup is on sale, too, including the Maybelline Lash Sensational Sky High Mascara and the Laneige Lip Glowy Balm. And for your hair, the viral Revlon.

• One-Step Root Booster blow dryer brush is marked down to just $34. 
• Laneige Lip Glowy Balm, $14 (Originally $18)
• Advanced Clinicals Retinol Cream, $18 (Originally $20)
• Maybelline Instant Age Rewind Eraser Multi-Use Concealer, $7 (Originally $11)
• Handcraft Organic Castor Oil for Hair Growth, $10 (Originally $22)
• Revlon One Step Root Booster Round Brush Dryer and Hair Styler, $39 (Originally $60)
• Maybelline Lash Sensational Sky High Washable Mascara, $9 (Originally $13)
• Julep Eyeshadow 101 Pro Powder Palette, $12 (Originally $20)
• Laura Geller New York Gorgeous in Gold Full-Coverage Lipstick, $11 (Originally $21)
• Tree Hut Shea Sugar Scrub, $8 (Originally $19)
• Elemis Pro-Collagen Eye Renewal Cream, $80 (Originally $110)
  

Best Amazon New Year’s Home Deals

Kitchen supplies, cleaning gadgets, and home decor items are all on sale at Amazon. This best-selling 15-piece McCook knife block set is discounted to $50 thanks to an on-site coupon, and the KitchenAid Classic Series 4.5-Quart Stand Mixer is going for almost $100 less than its typical price. You can also save on high-tech vacuums, like the Dyson V11 Plus Cordless Vacuum and the iRobot Roomba 694 Robot Vacuum Cleaner — both now 42 percent off. And to zhuzh up your space for the new year, grab a large jar Yankee Candle and this vintage-inspired Safavieh area rug for a whopping 80 percent off. 

• McCook 15-Piece Knife Block Set, $50 with coupon (Originally $130)
• Beckham Hotel Collection Set of Two Bed Pillows, $49 with coupon (Originally $61)
• Dyson V11 Plus Cordless Vacuum Cleaner, $420 (Originally $720)
• KitchenAid Classic Series 4.5-Quart Tilt-Head Stand Mixer, $240 (Originally $330)
• Yankee Candle Kitchen Spice Large Jar Candle, $17 (Originally $31)
• iRobot Roomba 694 Robot Vacuum Cleaner, $160 (Originally $275)
• Shark Navigator Lift-Away Deluxe Upright Vacuum Cleaner, $160 (Originally $220)
• Vitamix Propel Series 510 Blender, $250 (Originally $480)
• Nespresso VertuoPlus Coffee and Espresso Machine, $129 (Originally $199)
• Safavieh Madison Collection Distressed Medallion Area Rug, $126 (Originally $640)

Best Amazon New Year’s Tech Deals

If you’ve been meaning to buy a new pair of headphones or a smart device for your home, this is your chance to finally take the plunge for less. A few of the best Apple deals include the second generation Apple AirPods for under $100, the second generation Apple Watch SE for 20 percent off, and a pack of four Apple AirTags for $80. And for your home, this set of four Kasa smart plugs is going for $23 and a Blink Video Doorbell is now just $36. 

• Apple AirPods (Second Generation), $99 (Originally $129)
• Apple AirPods (Third Generation), $140 (Originally $169)
• Apple AirPods Max Over-Ear Headphones, $480 (Originally $549)
• Apple Watch SE (Second Generation), $199 (Originally $249)
• Apple iPad Mini (Sixth Generation), $469 (Originally $499)
• Apple AirTag Four-Pack, $79 (Originally $99)
• Apple 2023 MacBook Air Laptop, $1,049 (Originally $1,299)
• Kasa Smart Plug Four-Pack, $23 (Originally $30)
• Beats Solo3 Wireless On-Ear Headphones, $130 (Originally $200)
• Blink Video Doorbell, $36 (Originally $60)
  

Best Amazon New Year’s Designer Deals

ICYMI, Amazon is stocked with designer fashion at majorly discounted prices, and the selection is especially good right now. Stylish outerwear from Avec Les Filles is on sale, including this faux leather bomber jacket and snap-front coat with faux shearling trim — both for less than $45. Other note-worthy deals include this Dress the Population sequin dress for 65 percent off and this En Saison mini skirt for just over half-off its original price. And for accessories, save on these Tory Burch Clover Earrings and this now 40-percent-off Coach color-blocked leather shoulder bag. 

• Avec Les Filles Bomber Jacket, $39 (Originally $139)
• Deepa by Deepa Gurnani Binita Earrings, $44 (Originally $90)
• Dress the Population Emery Long-Sleeve Stretch Sequin Dress, $104 (Originally $298)
• Tory Burch Kira Clover Earrings, $89 (Originally $149)
• Sam Edelman Laurs Loafer, $90 (Originally $150)
• Swarovski Mesmera Crystal Earrings, $142 (Originally $175)
• En Saison Melbrooke Mini Skirt, $45 (Originally $92)
• Joe's Jeans Pieced Vintage Ankle Boot Jeans, $59 (Originally $248)
• Avec Les Filles Snap-Front Coat, $41 (Originally $147)
• Coach Color-Block Leather Willow Shoulder Bag, $237 (Originally $395)
  

Best Amazon New Year’s Skincare Deals

Winter weather tends to be hard on the skin, so this is your chance to treat yourself to a few new products. Save on anti-aging skincare, including the CeraVe Skin-Renewing Retinol Serum and the Neutrogena Rapid Wrinkle Repair Retinol Eye Cream, both less than $20. Now’s also a great time to stock up on hydrating serums to fight off dry patches, such as the TruSkin Vitamin C Face Serum and the Elemis Pro-Collagen Rose Facial Oil Blend.   

• CeraVe Skin-Renewing Retinol Serum, $16 (Originally $25)
• Peter Thomas Roth Instant FirmX Temporary Eye Tightener, $29 (Originally $38)
• Nature Well Clinical Retinol Advanced Moisture Cream, $15 with coupon (Originally $25)
• Neutrogena Rapid Wrinkle Repair Retinol Eye Cream, $17 (Originally $29)
• Neutrogena Triple Age Repair Anti-Aging Facial Moisturizer SPF 25, $19 (Originally $31)
• Cosrx Advanced Snail Peptide Eye Cream, $18 (Originally $26)
• TruSkin Vitamin C Face Serum, $22 (Originally $30)
• Elemis Dynamic Resurfacing Facial Pads, $47 (Originally $64)
• Elemis Pro-Collagen Rose Facial Oil Blend, $63 (Originally $86)
• RoC Retinol Correxion Max Hydration Anti-Aging Face Moisturizer, $22 with coupon (Originally $35)

Best Amazon New Year’s Haircare Deals

Show your hair some love in the new year with these discounted treatments, tools, and styling products. For one, the best-selling Olaplex No. 6 Bond Smoother, which a shopper referred to as a “game changer for frizzy hair,” is now $24. Tons of hot tools are on sale, too, including the Shark SpeedStyle hair dryer and the Drybar Double Shot blow-dryer brush. And to finish off your ‘dos, grab the Samnyte hair wax stick for just $8 and say goodbye to flyaways. 

• Samnyte Hair Wax Stick, $8 (Originally $15)
• Shark SpeedStyle RapidGloss Hair Dryer, $180 (Originally $200)
• Botanic Hearth Pure Rosemary Oil for Hair Growth, $10 (Originally $16)
• Drybar the Tress Press Straightening Iron, $85 (Originally $169)
• Drybar the Double Shot Round Blow-Dryer Brush, $124 (Originally $154)
• Drybar the Brush Crush Heated Straightening Brush, $119 (Originally $149)
• Arvazallia Hydrating Argan Oil Hair Mask, $13 (Originally $17)
• Olaplex No. 6 Bond Smoother, $24 (Originally $30)
• Tymo Hair Straightener Brush, $45 with coupon (Originally $60)
• R+Co High Dive Moisture and Shine Crème, $24 (Originally $34)
  

Best Amazon New Year’s Deals Under $50

With Amazon’s impressive discounts, plenty of cart-worthy finds are on sale for less than $50. From the fashion section, this Anne Klein bangle watch with a genuine diamond on the face is marked down to just $48, and these Dearfoams clog slippers are now $22. You can also save on homewares, including a KitchenAid hand mixer and La Jolie Muse candle. And from the electronics department, this popular portable charger is on sale for just $14, which is more than half-off its original price. 

• Anne Klein Genuine Diamond Dial Bangle Watch, $48 (Originally $75)
• Anrabess Oversized Crewneck Sweater, $47 (Originally $63)
• KitchenAid 5 Ultra Power Speed Hand Mixer, $45 (Originally $60)
• Dearfoams Claire Marled Cable Knit Chenille Clog Slipper, $22 (Originally $44)
• La Jolie Muse Sandalwood and Patchouli Candle, $36 (Originally $47)
• iWALK Mini Portable Charger, $14 (Originally $30)
• The Comfy Origina Oversized Wearable Blanket, $40 (Originally $50)
• Hydro Flask All Around Travel Tumbler With Handle, $40 (Originally $45)
• Amazon Eero Mesh WiFi Router, $45 (Originally $70)
• Calvin Klein Invisibles Comfort Lightly Lined Wireless Bralette, $29 (Originally $44)

Apple AirPods Pro (2nd Generation)

Laneige Lip Sleeping Mask

Gayhay High-Waisted Leggings

Cosrx Snail Mucin 96 Power Repairing Essence

Dyson V11 Extra Cordless Stick Vacuum Cleaner

Koolaburra by Ugg Aribel Mini Boot

Levi's Faux Leather Belted Motorcycle Jacket

Calvin Klein Modern Cotton Unlined Wireless Bralette

Advanced Clinicals Retinol Cream

KitchenAid Classic Series 4.5-Quart Tilt-Head Stand Mixer