Three-Year Research Program to Provide Insights into How Large Multinationals Can Unlock Data and the Power of AI to Drive Business Value

BMC Joins Oxford Future of Marketing Initiative (FOMI) to address some of the most difficult and complex business and marketing challenges

HOUSTON – June 14, 2023   – BMC, a global leader in software solutions for the Autonomous Digital Enterprise, announced a strategic relationship with the University of Oxford Saïd Business School that includes membership in the Oxford Future of Marketing Initiative (FOMI) and a three-year innovation research project. The research will investigate the unique challenges and trade-offs faced by large multinational organizations in highly regulated industries while identifying best practices for unlocking the business value of data by leveraging AI.

“In today’s data-driven economy, large multinationals are increasingly recognizing the potential value of data for driving business growth, enhancing operational efficiency, and improving the decision-making process,” stated Pinar Ozcan, Ph.D., Professor of Innovation, Saïd Business School, the University of Oxford. “We look forward to collaborating with BMC on this research project to uncover the different approaches and best practices that organizations can adopt to derive value from their data and AI.”

Organizations face multiple challenges in leveraging their data due to the varying data formats and structures, hindering data integration and analysis. Organizations must navigate complex data privacy regulations, data protection laws, and industry-specific guidelines in highly regulated industries like finance and healthcare. Achieving compliance requires substantial resources and expertise to ensure that data collection, storage, and sharing align with legal and ethical requirements. Through this research initiative, BMC and the University of Oxford Saïd Business School will identify the challenges organizations face using existing data and acquiring new data to drive business value while recommending best practices organizations can embrace to overcome those obstacles.

“We’re thrilled to collaborate with the University of Oxford Saïd Business School on a joint, impactful innovation research program and their Future of Marketing Initiative, ” said Ram Chakravarti, senior vice president, and CTO at BMC. “We anticipate the in-depth interview-based research will uncover findings that have yet to be identified through other research efforts, and we look forward to using this data to more fully understand how to support our customers and partners as they navigate the journey to better realize the value of their data.  Involvement in FOMI gives us not only incredible access to industry thought leadership and scientific, evidence-based research, but also highlights our shared value to have a real impact and influence on the business world.”

“Our business school is at the intersection of academia and the business world, and I’m delighted to welcome BMC to the Oxford Future of Marketing Initiative as we work together to understand what drives brand growth in the digital age,” said Andrew Stephen, L’Oréal Professor of Marketing and Deputy Dean, Saïd Business School, the University of Oxford.

Additional Resources

• Learn more about how profitable outcomes are linked to data-driven maturity
• Discover what it takes to be an Autonomous Digital Enterprise
• Read about the Oxford Future of Marketing Initiative (FOMI)  

About BMC

BMC works with 86% of the Forbes Global 50 and customers and partners around the world to create their future. With our history of innovation, industry-leading automation, operations, and service management solutions, combined with unmatched flexibility, we help organizations free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead.

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Editorial contact:Sheila Watson
BMC