Kim Kardashian investing in Truff brand that sells ‘$40 hot sauces’ has fans baffled Wed 22 November 2023 10:07 Celine Byford
William Harris Kim Kardashian has invested in Truff, a sauce brand company. Through her private equity firm, Skky, the entrepreneur sees the future in enhancing the flavor of food. But fans are confused…
Infused with truffle, the company Truff has expanded rapidly with a broad portfolio spanning pasta sauce, mayonnaise, oil, and salt, selling in more than 20,000 U.S. retail stores, including Whole Foods and Target. Kim Kardashian and her Skky partner Jay Sammons’ Skky firm is focused on high-growth consumer brands, and the first on its list is the fastest-growing hot sauce being sold in grocery shops.
Kim Kardashian invests in Truff sauce
Kim Kardashian’s brand Skky Partners reaches their first deal with Truff Sauce by acquiring a minority stake – their initial deal just over a year since they launched the private equity firm.
With its first acquisition in Truff, the maker of luxury condiments infused with the culinary delicacy truffle, Kim sees Truff as “exactly the kind of business that embodies what we were looking for.”
She said Truff founders Nick and Nick have “brought truffle-infused products into the mainstream food scene and built a community around the brand that will continue to be key to its success”.
Inside popular Truff company
Truff has scored several notable B2B partnerships, including recent launches with Popeyes Louisiana Kitchen, Hidden Valley Ranch, Taco Bell and The Super Mario Brothers Movie.
Founded in 2017 by Nick Ajluni and Nick Guillen as a digitally-native hot sauce brand infused with truffle, Truff is sold online and in over 20,000 grocery stores across the United States!
The brand started as a “thoughtful curation of food porn and saucy content”, and has quickly transformed into the fastest-growing hot sauce in the grocery channel. Kim wanted to make her mark early…
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Kardashian fans react to Kim’s investment
Social media users are absolutely loving Skky’s partnership with Truff, even though Kim usually works with fashion companies when it comes to her personal brand, like Dolce & Gabbana.
One fan wrote: “Amazing, amazing! Excited for this partnership ⚡.” Another penned in the comments of the announcement: “Not exactly what I expected as a first deal but nonetheless exciting!”
“Good investment. This is our favorite sauce,” penned a follower. Some said the sauce is “overrated” but the majority are eager to watch the journey as the two brands come together.
The Truff sauces can be bought as part of bundles online, but they’re not sold individually on the site. The cheapest bundle is the Hot Sauce pack, which retails at $42 for two bottles. But an even spicier trio will set you back $75.
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