Museum of Illusions Scottsdale Opens at the Arizona Boardwalk

Arizona Boardwalk is thrilled to announce the addition of the Museum of Illusions Scottsdale to its exciting line-up of attractions at the entertainment destination. The state-of-the-art museum, opens this weekend, features over 60 exhibits using mind-bending optical illusions, holograms, and interactive illusion rooms that will delight and amaze visitors of all ages.

“Museum of Illusions is an immersive, astonishing experience and is the perfect addition to Arizona Boardwalk’s diverse family-friendly entertainment options,” said Arizona Boardwalk’s Chief Marketing Officer and Managing Partner Ran Knishinsky. “Both locals and tourists turn to Arizona Boardwalk for family entertainment, and as we continue to seek big and bold ideas to bring to the property, we look forward to welcoming Museum of Illusions to the destination.”

Tricking the eye, the exhibits in the Museum of Illusions come to life when visitors step into the scene—from walking on walls to defying gravity. But beyond the photo opportunities of these wild optical illusions, holograms, props, and vibrant backdrops, this museum is much more than a social influencer’s paradise. The attraction also includes an educational component, ensuring visitors learn about vision, perception, the human brain, and science.  This pivotal element makes it easier for guests to understand why they can see the exhibits in a way that their brain cannot understand.

“As with many of our attractions at Arizona Boardwalk, including OdySea Aquarium and Butterfly Wonderland, ‘edutainment’ – educating through entertainment – is part of the experience and it’s a big plus,” says Knishinsky. “The Museum of Illusions incorporates this concept so well; parents, grandparents and even teachers are really going to be drawn to the fun and educational experience at this new attraction.”

Started in 2015 by Roko Zivkovic and Tomislav Pamukovic, two friends in Zagreb, Croatia, the Museum of Illusions has spread to over 35 locations in 24 countries around the world, including the United States, Canada, Spain, Italy, France, Germany, China, Korea, India and more. Popular domestic locations include New York, Chicago, Atlanta, Dallas, Orlando, and Philadelphia.

Museum of Illusions Scottsdale is one of the new attractions coming to Arizona Boardwalk. For more information on the Museum of Illusions, as well as updates on the opening, please visit

About Arizona Boardwalk

Arizona Boardwalk is a one-of-a-kind entertainment destination featuring numerous marquee attractions – OdySea Aquarium, Butterfly Wonderland, The Science of Ripley’s Believe It or Not!, Laser + Mirror Maze, Pangaea Land of the Dinosaurs, VR Xtreme, and Johnny’s Playground – in addition to multiple dining, shopping, and amusement venues. The outdoor courtyard regularly hosts a variety of free events and family entertainment throughout the year. Arizona Boardwalk is located at 9500 E. Via de Ventura, Scottsdale, AZ 85256, within the Salt River Pima-Maricopa Indian Community and is part of the Talking Stick Entertainment District. Parking and admission to Arizona Boardwalk is free. For more information, please call 480-951-2100 or visit the website at ArizonaBoardwalk.com.