I’ve yet to try a product from It Cosmetics that hasn’t impressed me. The brand’s makeup is fantastic — even Jennifer Lopez relies on its mascara — but its skincare, developed with dermatologists and plastic surgeons, truly has my heart… and a permanent place in my routine. The brand’s most popular anti-aging moisturizer, Confidence in a Cream, for instance, boasts wrinkle-filling fortitude and long-lasting hydration, even when my skin shrivels and flakes in the harsh winter months. 

Its sister product, the It Cosmetics Confidence in an Eye Cream, is equally promising, and has many of the anti-aging superheroes found in the aforementioned moisturizer I adore. For a limited time, the under-eye treatment is a whopping 50 percent off at Amazon — the lowest price it’s been in a month. Naturally, I’m snapping it up for myself while it’s still on sale. 

It Cosmetics Confidence in an Eye Cream is a rich, hydrating, anti-aging under-eye treatment that quenches skin for up to 48 hours. Furthermore, the formula is infused with dermatologist-lauded anti-aging ingredients, which work to smooth lines under and around the eye area, including crow’s feet, in as little as four weeks. Additionally, the formula promises to fade dark circles and firm lax, crepey skin under and around the eyes. Despite its creamy feel, the balmy formula absorbs quickly and layers smoothly, sans pilling, under concealer.  

The cream contains four types of peptides — anti-aging proteins that stimulate collagen production and, consequently, improve firmness. Glycerin, a humectant, acts as a moisture-magnet, drawing hydration into the dryness-prone under-eye area and plumping the appearance of fine lines on contact. Finally, fatty acid-rich hydrator cocoa butter, an emollient, imparts silky smoothness to combat crepiness. Suitable for sensitive skin, the fragrance-free formula is also non-comedogenic — which, as someone who's prone to developing milia from overly-thick creams, is a major plus. 

One shopper, who swears the eye cream is “the first” that’s actually made a “difference,” noticed a “change in the fine lines around [their] eyes” in “two weeks,” citing continued improvement in four weeks. Another reviewer calls the cream “wonder in a jar.” Similarly, another fan in their 60s, calls it “magic,” thanks to how it prevents their concealer from creasing.

For brighter, fresher, smoother under eyes — and a concealer-creasing solution — shop It Cosmetics Confidence in an Eye Cream while it’s still 50 percent off at Amazon.