Brian Kelly's decision to leave Notre Dame for LSU and replace Ed Orgeron was one of the most shocking moves in college football history. Kelly, who went 113-40 in 12 seasons in South Bend, Indiana, will go from coaching one of the most successful independent programs in college football to competing in the SEC West against the likes of Nick Saban and Jimbo Fisher. 

After the details of Kelly's 10-year, $100 million deal with LSU were made public, it was pretty easy to see why Kelly made the jump to the SEC. Although Kelly's salary in 2022 will be lower than the $9.5 million Mel Tucker is set to make this year, Kelly will ultimately make more the longer he stays in Baton Rouge, Louisiana. That's because of a "longevity bonus" worked into his contract; as long as he remains at LSU, Kelly's contract increases by $500,000 at the start of each new contract year. So, his 10-year deal looks like this, per Ross Dellenger of Sports Illustrated:

• 2022: $9 million

• 2023: $9.2 million

• 2024: $9.2 million

• 2025: $9.4 million

• 2026: $9.4 million

• 2027: $9.6 million

• 2028: $9.6 million

• 2029: $9.8 million

• 2030: $9.8 million

• 2031: $10 million

If his increasing salary wasn't lucrative enough, there are also multiple incentives in his deal. Kelly will receive an additional $500,000 anytime LSU reaches a bowl game. The Tigers missed a bowl in 2020 but made one each prior year dating back to 2000.  

Kelly gets another $100,000 for a New Year's Six bowl appearance, $200,000 for a CFP semifinals appearance, $300,000 if his team plays in the CFP title game and $500,000 for winning the national championship.

Kelly can earn an additional $75,000 if LSU wins the SEC West and another $150,000 if it wins a conference championship, per Adam Hunsucker of the Lafayette Daily Advertiser. As for Kelly's buyout, it's $4 million in his first season before dropping to $3 million in 2023 and then $2 million for the remainder of the contract.